Hospitality and Travel Marketing

Hospitality and Travel Marketing

作者: Alastair M. Morrison

ISBN: 9781418016555 出版时间: 2009-04-20

出版社: Cengage Learning

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Thestrengthofthisparticulartextisthestrongemphasisontherelationshipbetweenmarketingandthetourismindustry.Itisspecificallywrittenwiththeindustryinmind.Theauthor'stoneandwritingstyleareverypositiveanduserfriendly.ProfessorMorrisonisaDistinguishedProfessorEmeritusspecializingintheareaoftourismandhospitalitymarketingintheDepartmentofHospitalityandTourismManagementatPurdueUniversity,WestLafayette,Indiana,USAandtheCEOofBelleTourismInternationalConsulting(Shanghai),Ltd.(BTI).Inadditiontohavinglivedandworkedinfivedifferentcountries,ProfessorMorrisonhashadawidevarietyofexperienceintheglobaltourismindustry.Mostrecentlyhehasprovidedmarketinganddevelopmentadviceinover30differentcountries.Since2000,hehascompletedmorethan30individualdestinationmarketingandplanningprojectsinChina,includingastheTeamLeaderfortheStrategicMarketingPlanforJiangsuProvinceandtheMarketingStrategiesforNingboandShaoxingonbehalfoftheWorldBank.
ThisisthetextIcurrentlyuseandamquitehappywithit.IhaveuseditfortwosememstersandfeelthatasIteachtheclassmoreoften,shouldbeabletogetmoreutilityoutofthetext.thegreateststrengthofthetextisthatitaddressesmarketingconcedptsspecifictotravelandtourism,aproblemwehavehadinthepast,priortoadoptionofthisbook.